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Shopify vs. WooCommerce How to choose the right E-Commerce for your store.

Shopify vs. WooCommerce

Shopify vs WooCommerce

Understanding both E-Commerce Platforms

WooCommerce is a free plugin that integrates with WordPress and can turn a regular WordPress website into an online store. More than a quarter of all online stores are ran using Woocommerce and has been a favorite to many because of its ease to set up.

Shopify is a complete e-commerce platform with everything you need to start selling online. It comes with its own page builder to customize your website. It is cloud-based so you do not need to worry about hosting and it is versatile for both large and small businesses. For a more in-depth overview of Shopify, check out this link.

Choosing Between Shopify & WooCommerce

Shopify and WooCommerce

To start off, I wouldn’t say one is better than the other. But depending on your website and goals, one is better for each individual website and business. When I consult with a client, I am trying to find out everything about their business. Their goals and visions, and the whole time I am determining which is the best e-commerce platform for them. Both are great platforms and so many people have been successful using them both.

In this article, I want to go over what I look for when determining the right e-commerce platform for a project. And hopefully, this can help others just starting off and looking for the right direction. Something to use as a starter guide. And if anyone has more information that could help, please leave them in the comments!

What is the difference between Woocommerce and Shopify

Well, the short and simple answer…

WooCommerce is a plugin for WordPress and Shopify is its own all-in-one platform. The first noticeable difference when starting off is the price. WooCommerce is free as well as WordPress, and Shopify starts off at 29$ a month. Also, plugins and a theme will cost more. Don’t let this be the determining factor!

At the end of the day and the launch of your store, you will need to invest some dough for both of them. And the total cost and expenses balance themselves out. Here I’ll explain: First off, with Shopify, you won’t need to get a hosting plan. Also, an SSL certificate and more developer fees for securing your site because Shopify is already one of the safest platforms out there. And when building a WooCommerce store, these costs will add up. Overall, they can both be a low costing investment for your future business.

The Pros & Cons for WooCommerce.

Pros:
  • It's Free
  • Super easy to set up with it’s setup wizard
  • Integrates with WordPress websites making for a more versatile store
  • It’s open source and easier to customize
Cons:
  • Not good for large businesses
  • Not the safest option and will need extra security

The Pros & Cons for Shopify.

Pros:
  • Good for small and large businesses
  • Dedicated online shopping platform
  • Great security for e-commerce
  • Easy to manage
Cons:
  • Not open source
  • Not easy to customize

How I choose the right online platform for my clients?

The first step, I learn all I can about what my client’s plans are for their online business. I want to know how they will use their website and I plan for their websites to grow. After all, to me, the most important thing for my clients is their success and growth. When I was new, if a client told me they wanted a Shopify site, I just built it. And unfortunately, I learned the hard way from building a site on the wrong platform. I take this step very seriously and put thought and planning into making the right decision when recommending an e-commerce platform.

Recommending Shopify

The first step, I learn all I can about what my client’s plans are for their online business. I want to know how they will use their website and I plan for their websites to grow. After all, to me, the most important thing for my clients is their success and growth. When I was new, if a client told me they wanted a Shopify site, I just built it. And unfortunately, I learned the hard way from building a site on the wrong platform. I take this step very seriously and put thought and planning into making the right decision when recommending an e-commerce platform.

 
Recommending WooCommerce

Now if a client has multiple purposes for their site, say blogging, affiliate marketing, business and brand building, and selling products is just a part of what they want to accomplish, then I would go with WooCommerce. Also, I would go with Woo if selling ebooks, services, or other downloads. I just think with WordPress is much better for customizing around these.

Recommending Another E-Commerce Platform

And then there’s the third option (which I purposely left out this whole time to keep the focus on the two e-comm stores), the big dogs. MagentoOpen Cart, and many other super powerful platforms. These are for those that are really serious about what they are doing and have the serious cash to invest in their store. If you want to build something on the level of Amazon and Lazada, then Woo or Shopify won’t cut it. But for many businesses, big and small, entrepreneurs, and anyone starting off, both Woo and Shopify are great and have been used to create all kinds of success stories.

Which do you prefer, WooCommerce or Shopify?

Drop your thoughts in the comments. And if you have questions or would like to share with me your project you want to build, message me personally and I can give you some more information and recommendations on how to get started. Cheers!

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